Project Carton Launch Project

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Naming, branding, and collateral development for Project Carton; Evergreen Packaging’s recent partner project with the New York Fashion Institute of Technology. The Project Carton Journal featured here was created to guide design students at the Fashion Institute throughout the project – providing them with both practical information and creative resources for the different stages of packaging design. The cover of this journal is composed of actual 80lb poly-coated carton stock, which was die cut using a mechanical cutting table and hand bound with twine.

Click through the keynote presentation slides that I created for the project launch at The New York Fashion Institute of Technology here.